Brand Identity Manager

1 day ago


Muscat, Muscat, Oman beBee Careers Full time

We are seeking a creative and strategic Brand Specialist to manage and grow multiple brands.

This role requires a balance of brand building, campaign execution, and value proposition development.

Key Responsibilities:

1. Develop and implement brand strategies across multiple brands

2. Maintain brand consistency across marketing materials, digital platforms, and touchpoints

3. Refine messaging, tone of voice, and visual identity for each brand

4. Conduct brand perception research and optimize brand experience

Value Proposition Development:

5. Craft and refine compelling value propositions for each product or service

6. Conduct competitor analysis and market research

7. Align messaging with customer needs and market opportunities

Marketing Strategy & Campaign Execution:

8. Plan and execute integrated campaigns across digital, social, and offline channels

9. Collaborate with creatives to produce effective marketing assets

10. Track budgets and ROI; optimize performance

Digital & Social Media Marketing:

11. Collaborate with the content and social teams to grow brand engagement

12. Work with influencers and brand ambassadors to extend reach

Customer Insights & Market Research:

13. Lead customer surveys and analyze behavior trends

14. Monitor industry trends and competitor activities

15. Use insights to enhance messaging and brand strategy

Product & Service Positioning:

16. Support product launches and campaigns with targeted messaging

17. Highlight competitive advantages through effective marketing content

Performance Tracking & Reporting:

18. Monitor KPIs across brand performance

19. Present regular insights to the team lead

20. Optimize strategies using data driven decisions



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