
Brand Identity Manager
1 day ago
We are seeking a creative and strategic Brand Specialist to manage and grow multiple brands.
This role requires a balance of brand building, campaign execution, and value proposition development.
Key Responsibilities:
1. Develop and implement brand strategies across multiple brands
2. Maintain brand consistency across marketing materials, digital platforms, and touchpoints
3. Refine messaging, tone of voice, and visual identity for each brand
4. Conduct brand perception research and optimize brand experience
Value Proposition Development:
5. Craft and refine compelling value propositions for each product or service
6. Conduct competitor analysis and market research
7. Align messaging with customer needs and market opportunities
Marketing Strategy & Campaign Execution:
8. Plan and execute integrated campaigns across digital, social, and offline channels
9. Collaborate with creatives to produce effective marketing assets
10. Track budgets and ROI; optimize performance
Digital & Social Media Marketing:
11. Collaborate with the content and social teams to grow brand engagement
12. Work with influencers and brand ambassadors to extend reach
Customer Insights & Market Research:
13. Lead customer surveys and analyze behavior trends
14. Monitor industry trends and competitor activities
15. Use insights to enhance messaging and brand strategy
Product & Service Positioning:
16. Support product launches and campaigns with targeted messaging
17. Highlight competitive advantages through effective marketing content
Performance Tracking & Reporting:
18. Monitor KPIs across brand performance
19. Present regular insights to the team lead
20. Optimize strategies using data driven decisions
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