
Data Science Driven Marketing Manager
1 day ago
Campaign Manager - Data Science Expert
The role of a Campaign Manager in a data science-driven organization is pivotal. This position requires a professional to spearhead marketing initiatives using advanced analytics and machine learning techniques.
- Develop campaign strategies that align with overall marketing objectives, leveraging customer insights derived from data analysis.
- Collaborate with data science teams to identify key metrics and analytical models enhancing campaign performance.
- Design, implement, and manage the end-to-end campaign process, ensuring successful project execution.
- Utilize advanced analytics tools to monitor campaign performance, providing actionable insights for continuous improvement.
- Work closely with cross-functional teams to foster a data-centric culture, promoting collaboration and innovation.
- Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
Requirements:
- Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
- 5+ years of experience in campaign management or marketing analytics, with a focus on data-driven strategies.
- Proven track record of successfully managing and executing complex marketing campaigns.
- Strong analytical skills, expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
- Proficiency in marketing automation platforms and CRM systems.
- Excellent communication and interpersonal skills for effective collaboration with diverse teams.
- Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
- Creative problem-solving skills with a strategic mindset and results-oriented approach.
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