
Data Analytics Lead
12 hours ago
About the Role:
The Senior Manager for Marketing Analytics is a key position that drives commercial success through data and technology. This role leads the growth engineering team, responsible for designing, implementing, and operating the marketing technology stack. The ideal candidate has exceptional analytical and management skills, with experience in advanced marketing analytics, coding/scripting languages, and databases.
Key Responsibilities:
- Lead the growth engineering team to drive commercial results through data and technology.
- Design, implement, and operate the marketing technology stack, including martech applications and open source solutions.
- Own reporting and analytics throughout the customer lifecycle, from ABM to customer retention.
- Develop and track OKRs and conversion rates across the marketing and revenue funnels.
- Optimise lead scoring, lead flow, and cadences to increase conversion rates.
Requirements:
- An undergraduate or postgraduate degree in a relevant field, or equivalent experience.
- A strong analytical mindset with solid evidence of managing projects that drive commercial success.
- Knowledge in advanced marketing analytics, coding/scripting languages, and databases.
- Exceptional management experience, leading analytical and creative professionals.
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