Digital Marketing Lead

1 week ago

Muscat, Muscat, Oman beBee Careers Full time

The Role Overview

This is a digital marketing role that requires a blend of creativity, analytical skills, and a deep understanding of digital marketing channels.

We are seeking an experienced Digital Marketing Expert to develop and execute comprehensive digital marketing strategies to enhance brand visibility, attract and retain customers, and drive online sales.

Key Responsibilities:

  • Strategy Development: Design and implement digital marketing strategies aligned with business goals.
  • SEO & SEM: Optimize website content for search engines and manage paid advertising campaigns.
  • Content Marketing: Create and oversee engaging content across various platforms, including blogs, social media, and email newsletters.
  • Social Media Management: Develop and manage social media campaigns to increase brand awareness and engagement.
  • Analytics & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns, making data-driven decisions for optimization.
  • Collaboration: Work closely with the UK-based team to ensure brand consistency and alignment across all digital channels.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing roles.
  • Proficiency in tools such as Google Analytics, SEO tools, and social media platforms.
  • Strong understanding of current digital marketing trends and best practices.
  • Excellent communication and project management skills.

Preferred Skills:

  • Experience with e-commerce platforms and online sales strategies.
  • Knowledge of graphic design tools like Adobe Creative Suite.
  • Familiarity with content management systems (e.g., WordPress).

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