Product Marketing Specialist

19 hours ago


Muscat, Muscat, Oman beBee Careers Full time

A successful Product Marketing Manager - IoT at Canonical will drive the development of global marketing strategies and go-to-market plans for our IoT portfolio.

This role requires close collaboration with cross-functional teams including Product, Engineering, Content, Sales, and other Marketing teams.

We are seeking a highly motivated individual who is passionate about technology and its marketing, with a strong desire to own campaigns, collaborate with others, learn, and continuously improve.

As a problem-solver, you will leverage automation to streamline processes and drive results.

This position reports to the product marketing lead within the marketing team.

Main Duties
  1. Develop and execute go-to-market plans for Canonical's IoT products.
  2. Lead the development of content dissemination, campaign creation, and product launch planning.
  3. Design compelling messaging that highlights the business value for target audiences throughout the buying journey.
  4. Implement customer communication and marketing programs for upselling and cross-selling.
  5. Collaborate with demand generation teams to optimize marketing strategies and funnels using data.
  6. Coordinate events, webinars, and support paid and social media promotions.
  7. Create and publish content aligned with marketing campaigns.
  8. Monitor the competitive landscape to define differentiated product positioning.


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