Product Marketing Manager

24 hours ago


Muscat, Muscat, Oman beBee Careers Full time

The role of a Product Marketing Manager in the IoT sector requires developing global marketing strategies and go-to-market plans for various products.

This hands-on, multidisciplinary role involves close collaboration with Product, Engineering, Content, Sales, and other Marketing teams.

The ideal candidate is passionate about technology and its marketing, enjoys ownership of campaigns, collaboration, learning, curiosity, and continuous improvement. They should be problem-solvers, hands-on, experimental, and data-driven, leveraging automation to streamline processes.

This position reports to the product marketing lead within the marketing team.

Responsibilities
  1. Develop and execute go-to-market planning and execution strategies for IoT products.
  2. Lead content dissemination, campaign development, and product launch planning.
  3. Create compelling messaging emphasizing business value for target audiences throughout the buying journey.
  4. Implement customer communications and marketing programs for upselling and cross-selling.
  5. Collaborate with demand generation teams, utilizing data to optimize marketing strategies and funnels.


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