
Digital Marketing Professional
21 hours ago
Job Summary:
A career-defining opportunity exists for a seasoned Digital Marketing Manager to spearhead the planning, execution, and optimization of digital marketing initiatives. The successful candidate will be responsible for driving the bank's online presence, enhancing customer engagement, and fueling acquisition through digital channels.
Main Responsibilities:
- Develop and execute performance-based digital marketing campaigns across SEM, display, social, video, affiliate, and retargeting platforms.
- Analyze campaign performance and provide data-driven recommendations to improve ROI, engagement, and conversion rates.
Content Strategy and Execution:
- Collaborate with content and design teams to create engaging and brand-aligned digital content across platforms.
- Manage content calendars to ensure timely delivery and consistency across all digital channels.
Social Media and Community Management:
- Oversee social media strategy, planning, and execution to ensure alignment with the brand voice and business objectives.
- Monitor social listening tools and manage community engagement, customer queries, and reputation online.
Websites and Digital Assets Oversight:
- Manage updates and enhancements to the corporate website and landing pages in collaboration with the IT team.
- Ensure content accuracy, SEO readiness, UX optimization, and tracking implementation across all digital assets.
Analytics and Reporting:
- Track and report on digital marketing KPIs, customer journeys, and funnel performance using tools like Google Analytics and Meta Business Suite.
- Generate insights from data to guide future strategies and campaign improvements.
Vendor and Agency Coordination:
- Liaise with digital agencies, media buying partners, and technology vendors to ensure timely execution and quality of deliverables.
- Review proposals, media plans, and performance reports to ensure they meet campaign objectives and budget constraints.
Compliance and Governance:
- E nsure all digital marketing activities comply with internal policies, Shari'a guidelines, data privacy laws, and regulatory standards.
- Maintain digital brand consistency in line with the Bank's tone of voice and identity guidelines.
Qualifications:
- Bachelor's degree in Media, Mass Communication, Digital Marketing or any relevant field.
- 7-10 years of experience in digital marketing.
- Strategic thinking: Ability to align digital marketing efforts with the bank's overall goals and brand positioning.
- Project management: Skilled in planning, executing, and managing digital campaigns within defined timelines and budgets.
- Analytical skills: Strong ability to analyze performance data and derive insights to optimize campaign effectiveness.
- Creativity and innovation: Capable of developing engaging, compliant, and customer-relevant digital content and experiences.
- Collaboration and teamwork: Able to coordinate across departments and with external partners to ensure consistent and effective execution.
- Digital literacy: Proficient in digital tools and platforms such as SEO/SEM, CRM, email marketing, social media, and web analytics.
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