Brand Development Specialist

15 hours ago


Muscat, Muscat, Oman Jumeirah Full time

About Jumeirah

Jumeirah Group, a leading hospitality company, has established a strong presence in the global market through its 'Stay Different' brand promise. The company's award-winning destinations, such as Burj Al Arab Jumeirah, set the standard for luxury guest experiences, elevated dining options, and innovative architecture.

Jumeirah operates a portfolio of 26 properties across the Middle East, Europe, and Asia, employing over 8,000 colleagues from diverse nationalities. As Jumeirah continues to expand globally and grow its operations, it remains committed to empowering its employees to excel in world-class environments.

Jumeirah Muscat Bay Resort, located near the city centre, offers a range of amenities, including a spa, diving centre, sports facilities, restaurants, bars, cafes, and a kids club. The resort also features conference and banquet facilities, catering to Oman's growing reputation as a destination for conferences, meetings, and large-scale events.

About the Role

A highly experienced Associate Director of Marketing is sought to join the opening Sales & Marketing department at Jumeirah Muscat Bay Resort. In this challenging role, you will develop and implement strategic marketing initiatives to enhance brand visibility, drive customer engagement, and contribute to the growth and success of Jumeirah.

Your key responsibilities will include:

  1. Developing and executing marketing plans aligned with business objectives, ensuring coherence with Jumeirah's mission, vision, and values.
  2. Overseeing marketing campaigns across various channels, ensuring effective execution and timely delivery.
  3. Conducting market research to identify market trends, customer preferences, and competitor activities, providing insights to inform marketing strategies and decision-making.
  4. Collaborating with internal teams to ensure alignment of marketing initiatives with overall business goals and objectives.
  5. Maintaining and enhancing Jumeirah's brand identity, ensuring consistency across all marketing communications and materials.
  6. Supporting the implementation of digital marketing strategies, including social media marketing, email campaigns, content marketing, and search engine optimization (SEO), to drive engagement and brand awareness.
  7. Assisting in managing the marketing budget, monitoring expenses, and optimizing ROI to achieve desired outcomes within budgetary constraints.
  8. Analyzing the performance of marketing campaigns, tracking key performance indicators (KPIs), and preparing reports to evaluate effectiveness and identify areas for improvement.
  9. Communicating marketing plans, progress, and outcomes effectively to stakeholders, including senior management, cross-functional teams, and external partners.
  10. Providing mentorship, guidance, and support to junior members of the marketing team, fostering their professional growth and development.


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