Strategic Brand Developer

1 day ago


Muscat, Muscat, Oman beBee Careers Full time
Brand Development Specialist

Are you a creative and strategic professional looking to make a lasting impact in the world of branding? We're seeking an experienced Brand Development Specialist to join our team and help drive growth across multiple brands.

About the Role:
We're looking for someone with a proven track record in brand building, campaign execution, and value proposition development. You'll work closely with internal teams to ensure each brand maintains its distinct identity while contributing to our overall business goals.

Key Responsibilities:
  • Develop and implement brand strategies across multiple brands
  • Maintain brand consistency across marketing materials, digital platforms, and touchpoints
  • Redefine messaging, tone of voice, and visual identity for each brand
  • Conduct brand perception research and optimize brand experience

Value Proposition Development
  • Craft and refine compelling value propositions for each product or service
  • Conduct competitor analysis and market research
  • Align messaging with customer needs and market opportunities

Marketing Strategy & Campaign Execution
  • Plan and execute integrated campaigns across digital, social, and offline channels
  • Collaborate with creatives to produce effective marketing assets
  • Track budgets and ROI; optimize performance

Digital & Social Media Marketing
  • Collaborate with content and social teams to grow brand engagement
  • Work with influencers and brand ambassadors to extend reach

Customer Insights & Market Research
  • Lead customer surveys and analyze behavior trends
  • Monitor industry trends and competitor activities
  • Use insights to enhance messaging and brand strategy

Product & Service Positioning
  • Support product launches and campaigns with targeted messaging
  • Highlight competitive advantages through effective marketing content

Performance Tracking & Reporting
  • Monitor KPIs across brand performance
  • Present regular insights to the team lead
  • Optimize strategies using data-driven decisions

What We're Looking For:
  • Experience managing or supporting multiple brands
  • Strong understanding of consumer behavior, storytelling, and campaign execution
  • Creative thinking paired with analytical mindset
  • A team player with strong communication and organizational skills


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