Data Scientist

2 days ago

Muscat, Muscat, Oman beBee Careers Full time
Data Scientist - Marketing Strategist

As a Data Scientist - Marketing Strategist, you will be responsible for creating impactful marketing campaigns utilizing advanced data science methods. This strategic role requires a data-centric approach to marketing initiatives, collaborating with data teams to design and execute marketing strategies that achieve business objectives and enhance customer engagement through data-driven decisions.

Responsibilities:
• Develop and execute data-driven marketing campaigns across multiple channels, aligning with customer insights and business goals.
• Implement analytical models that improve targeted marketing efforts and customer interactions, working closely with data scientists and analysts.
• Oversee campaign phases, from planning and creative development to execution, analysis, and reporting.
• Utilize data analytics tools to monitor campaign performance, providing insights and recommendations for optimization.
• Ensure cross-functional collaboration with marketing, sales, and product teams for cohesive campaign execution.
• Stay current on trends in data science and marketing analytics to maintain expertise in data-driven marketing.
• Mentor junior team members to foster data literacy and continuous learning within the team.

Requirements:
• A bachelor's degree in Data Science, Marketing, Statistics, or a related field, with a master's degree being desirable.
• 7+ years of experience in marketing campaign management with a focus on data science.
• A proven track record of leading data-driven marketing campaigns with measurable results.
• Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI) and statistical software.
• Expertise in marketing automation and CRM systems.
• Excellent leadership and communication skills for effective cross-team collaboration.
• A strategic thinker with hands-on campaign execution and analysis skills.
• A creative problem-solver with a results-oriented approach and passion for data-driven marketing.

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