Luxury Marketing Strategist

As a Public Relations Executive (Social Media & Content Creator) at Six Senses Zighy Bay, you will be responsible for safeguarding the company's sustainability, wellness, and out-of-the-ordinary experiences pillars. This role requires you to fully comprehend the vision of Six Senses and align it with your own creative approach.

The ideal candidate will have a degree in Marketing, Communications, Design, Photography, or a related field, and 1-2 years of experience in social media, content creation, or digital marketing, preferably in hospitality. Proficiency in Adobe Creative Suite, strong written and verbal communication skills, and a creative eye for storytelling are also essential.

• Content Creation & Media Production:
• Create high-quality photo, video, and drone content that aligns with Six Senses' brand identity.
• Edit videos and images for use across social media platforms, marketing campaigns, and promotional materials.
• Design eye-catching graphics and layouts for digital and print marketing collateral.
• Manage end-to-end production for regular content creation, including pre-production, shooting, and post-production.
• Maintain and manage all media equipment, ensuring it is always in top condition.

• Social Media Management:
• Lead the resort's social media strategy to increase brand awareness, engagement, and follower growth.
• Plan and schedule engaging posts across all social platforms, staying ahead of trends.
• Collaborate with influencers and brand ambassadors, ensuring successful partnerships and content creation during visits.
• Respond promptly and professionally to guest comments and reviews on social platforms to maintain a positive brand reputation.
• Analyse social media performance metrics and adjust strategies to optimize results.

• Marketing & Promotions:
• Develop and execute promotional campaigns for F&B, rooms, spa, sustainability, and resort activities.
• Support the marketing team in coordinating and executing monthly events and activities as per the Marketing Plan.
• Assist in website updates to ensure content remains fresh, engaging, and accurate.
• Partner with operations, F&B, sustainability, and spa teams to conceptualize and deliver promotional materials.

• Creative Leadership:
• Work closely with the Marketing Manager to align creative projects with the overall marketing strategy.
• Stay informed on industry trends and introduce innovative ideas to elevate the resort's digital presence.
• Act as the main point of contact for all internal and external content creation, including influencer collaborations and professional photo shoots.