Senior Marketing Specialist

5 days ago

Muscat, Muscat, Oman RIKAZ Full time 3,000 - 20,000 per year

Position Overview:

We are looking for a creative and results-oriented Senior Marketing Specialist to lead and develop our marketing strategies from the ground up. The ideal candidate will possess a proven ability to design and execute impactful campaigns, backed by a visible portfolio of successful projects. Fluency in Arabic is mandatory for effective communication with target audiences and stakeholders in the region. Experience in a marketing agency is a plus, showcasing the ability to handle diverse projects and clients.

Key Responsibilities:

Marketing Strategy Development:

  • Create and implement comprehensive marketing strategies tailored to the company's goals, starting from initial concept development.
  • Analyze market trends, audience behaviors, and competitor activities to inform innovative marketing approaches.
  • Establish key performance indicators (KPIs) and metrics to measure campaign success and ROI.

Campaign Management:

  • Oversee the end-to-end execution of marketing campaigns across multiple channels, including digital, print, and social media.
  • Ensure messaging and branding are consistent across all platforms and resonate with target audiences.
  • Collaborate with creative teams to produce high-quality content and visuals that align with campaign objectives.

Portfolio and Brand Building:

  • Develop and maintain a visible and impactful portfolio that showcases the success of past campaigns and marketing initiatives.
  • Enhance brand visibility and positioning through strategic marketing activities.
  • Lead initiatives to build a strong online presence, including website optimization and social media engagement.

Team Leadership and Collaboration:

  • Lead and mentor a team of marketing professionals, fostering creativity and innovation.
  • Coordinate with cross-functional teams, including sales and product development, to ensure alignment of marketing efforts with business goals.
  • Work with external agencies and vendors to deliver on large-scale projects when necessary.

Market Research and Customer Insights:

  • Conduct market research to understand customer needs, preferences, and behaviors.
  • Use data-driven insights to refine marketing strategies and improve targeting accuracy.

Budget Management:

  • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
  • Track expenditures and ensure campaigns remain within budget while delivering maximum impact.

Qualifications:

  • Relevant and proven experience
     in marketing
    .
  • A proven track record of 
    building marketing strategies from scratch
     and delivering measurable results.
  • A 
    visible portfolio
     of successful campaigns and marketing initiatives is required.
  • Experience working in a 
    marketing agency
     is highly desirable.

Skills and Attributes:

  • Fluency in Arabic (both written and spoken) is mandatory.
  • Strong creative and strategic thinking skills.
  • Proficiency in digital marketing tools, analytics platforms, and campaign management software.
  • Exceptional communication, leadership, and interpersonal skills.
  • Ability to manage multiple projects simultaneously and adapt to changing priorities.

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