Cold Email Specialist

About the role

We’re hiring a highly execution-focused cold email specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for:

• Inbox placement,
• Deliverability troubleshooting,
• Client communication,
• And retention.

You’ll work closely with:

• The founder,
• Outreach team,
• Developers,
• And operations

To ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach — including:

• Infrastructure,
• Warm-up,
• Copy performance,
• Inbox health,
• And campaign optimization —

This role is a strong fit.

What you’ll own

Client campaign ownership

• Act as the primary point of contact for 20–30 active clients
• Lead client check-ins and performance conversations
• Manage client expectations and campaign updates
• Build strong long-term client relationships
• Proactively identify risks and prevent churn before issues scale
• Diagnose and optimize underperforming campaigns
• Troubleshoot:
• Deliverability issues
• Spam issues
• Low reply rates
• Review and optimize:
• Subject lines
• Messaging
• Quality-check campaigns before launch
• Continuously improve campaign performance and outcomes

Deliverability & infrastructure

• Manage and optimize:
• Warm-up systems
• DNS setup
• SPF/DKIM/DMARC
• Understand how inbox placement impacts results
• Troubleshoot technical campaign issues independently when possible
• Collaborate with technical teams on infrastructure and automation improvements

Copywriting & messaging optimization

• Personally write and refine cold email copy
• Improve:
• Open rates
• Reply rates
• Positive response rates
• Test and iterate messaging based on campaign data
• Balance personalization with scalability

Processes, SOPs & scaling operations

• Build and improve delivery documentation and playbooks
• Maintain organized workflows and campaign tracking
• Track:
• SLAs
• Client health
• Campaign metrics
• Operational performance
• Help create scalable systems as the company grows

Cross-functional collaboration

• Work closely with:
• Developers
• Infrastructure teams
• Leadership
• Coordinate campaign execution and troubleshooting
• Report directly to the founder on:
• Retention concerns
• Operational improvements

Required experience & skills

• Experience inside:
• Cold email agencies
• Outbound sales environments
• Startup operations
• Cold email strategy
• Inbox placement
• Warm-up systems
• Outbound infrastructure
• Strong copywriting ability for outbound campaigns
• Spam issues
• Low-performing campaigns
• Technical understanding of:
• APIs
• Automations
• Workflows
• Outbound systems
• Daily practical use of:
• AI tools
• ChatGPT
• Strong communication and client management skills
• Comfortable operating independently in fast-moving environments

Nice-to-have experience

• Experience with:
• Instantly
• Smartlead
• Clay
• Apollo
• Lemlist
• HubSpot
• Familiarity with:
• Make
• Webhooks
• Automation systems
• Experience scaling outbound systems for startups or agencies
• Background in SaaS or lead generation environments

What makes you a strong fit

• You take ownership instead of waiting for instructions
• You thrive in startup environments where systems evolve quickly
• You focus on execution, results, and performance
• You understand that deliverability is just as important as copy
• You communicate confidently with founders and executives
• You can troubleshoot both technical and operational campaign issues
• You care deeply about client outcomes and retention

What a typical day looks like

• Review campaign performance dashboards and inbox health
• Troubleshoot deliverability or reply-rate issues
• Optimize copy, targeting, and sequencing
• Join client calls and provide performance updates
• Coordinate with outreach and technical teams
• Launch