Lubricants Marketing Manager

1 month ago

Muscat Muscat Governorate Oman Green Umbrella Recruitment Full time
Develop, implement, review and update the overall marketing strategy for the company Lubricants brands across direct and indirect channels, in collaboration with Sales, Technical and regional marketing team.

Translate the marketing strategy into executable SMART objectives and assign it to functional leads and owners. Then Track and provide frequent updates on its progress

Accountable for the spend effectiveness of Marketing budget by ensuring that marketing plans are focused on growth, contain the right mix of marketing activities, localized for implementation in the local market

Responsible for developing insights for improving business performance through shared responsibility (along with Sales) of the local Business Performance.

Responsible for instilling pricing excellence within the organization, bringing global pricing practices to the company ensuring alignment, compliance, and an overall profitable portfolio

Support growth at the company branded shops with single minded focus on increasing the number of oil change per day; this includes digital marketing, on-site activities, partnerships, visibility, communications, etc.

Manage and engage with a myriad of stakeholders including but not limited to: local lubricants sales, finance, CP, legal, technical, supply chain, customer operations and other communities, global and regional the company marketing teams, local the company upstream communities, agencies, sponsorship partners, distributors, direct customers and original equipment manufacturers (OEMs) marketing communities.

Collaborate with the corporate marketing team and identify synergies and areas of collaboration throughout the calendar year.

Conduct market research by monitoring/analysing market demand, market trends, pricing maps, competitor intelligence, by products & channel of trade

Manage the pricing of both business to consumer (b2c) and business to business (b2b).

Manage the product portfolio to unlock opportunities and fill demand gaps.

Coordinate delivery of tactical business plan and provide inputs to Strategic planning process, ie. Annual Business Plan Cycle

Develop customer offers & Intimacy plans with Sales & Pricing for strategic customers

Lead innovation across marketing with focus on digital. Liaise with global and regional teams to set strategic approach. Work locally to identify partners, pilot various programs and ultimately develop long term partnerships.

Support the development of new channels including but not limited to e-commerce, home delivery oil change service, etc.

Support the focus on Premium growth by growing the market base in B2C & B2B

Act as the custodian for digital marketing, introducing conversion-driven approaches based on sound strategic planning. Including but not limited to e-commerce platforms, social media, etc.

Work with the sales Manager to Maintain overarching view of Pipeline strength & Maintain Customer portfolio Sales

Develop & own the consumer value proposition (CVP) framework. Act as a local implementer to localize and execute the global CVP marketing materials in the markets.

Develop the sales toolkits to support sales account managers.

Organize events & campaigns to drive our advocacy program & product push.

Work closely with ICE and Sales teams to periodically review RTM strategies and financial offers to distributors.

Ensure a culture of compliance across the marketing team to ensure standard procedures are followed with regards to contracting and procurement, HSSE, offer books, legal and the company Brands International.

Accountable for the end-to-end Project development including briefs that are comprehensive all the way to Post Investment Reviews (PIRs)

Responsible for identifying and managing the required trainings for distributors to improve implementation of various sector strategy, customer value propositions CVPs and global/local initiatives.

Agency management and performance review to ensure accurate and effective implementation of campaigns and plans in line with agreed SLAs and contractual obligations.

Act as a direct support to Sales team in identifying new opportunities and approaching as well as tendering/pitching processes and engagement plans.

Key Challenges:

Managing interfaces with multiple stakeholders and functions, Customer operations and Supply chain team members and departments effectively

Working with regional and global teams and complying with Global Standards while effectively delivering at the local level.

Continuously seek to simplify and standardize processes to ensure effectiveness and ease of implementation without compromising Ethics and compliance and HSSE

Requirements

University degree in a relevant field - MBA will be preferred.

Minimum of 7 years proven experience gained operationally in commercial business environment.

· Proficiency in Arabic & English and comprehension of brand communications, integrating and orchestrating multiple channels Above the Line, Below the Line (ATL/BTL/social media/Digital/ Public Relations (PR)/Activation) to deliver innovative, clutter-smashing content/platforms.

A good overall understanding and experience of the Lubricants business and understanding of B2C and B2B market sectors will be desirable.

Extensive frontline experience in Sales/Marketing

Excellent communication and relationship building skills.

Ability to anticipate changes and act proactively.

Practical problem-solving approach with clear customer focus.

Creative and positive thinker, able to motivate others and deliver results.

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