
DS Senior Campaign Manager
3 weeks ago
1 month ago Be among the first 25 applicants
SWATX is seeking a DS Senior Campaign Manager who adopts a data-centric approach to marketing initiatives. This strategic role is essential for creating impactful campaigns utilizing advanced data science methods. You will collaborate with data teams to design and execute marketing strategies that achieve business objectives and enhance customer engagement through data-driven decisions.
Key Responsibilities:- Lead the development and execution of data-driven marketing campaigns across multiple channels, aligning with customer insights and business goals.
- Work with data scientists and analysts to implement analytical models that improve targeted marketing efforts and customer interactions.
- Oversee all campaign phases, from planning and creative development to execution, analysis, and reporting.
- Use data analytics tools to monitor campaign performance, providing insights and recommendations for optimization.
- Coordinate with marketing, sales, and product teams to ensure cohesive campaign execution.
- Stay updated on trends in data science and marketing analytics to keep SWATX at the forefront of data-driven marketing.
- Mentor junior team members to promote data literacy and continuous learning within the team.
- Bachelor's degree in Data Science, Marketing, Statistics, or related field; Master's preferred.
- 7+ years of experience in marketing campaign management with a focus on data science.
- Proven success in leading data-driven marketing campaigns with measurable results.
- Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI) and statistical software.
- Expertise in marketing automation and CRM systems.
- Exceptional leadership and communication abilities for cross-team collaboration.
- Strategic thinker with hands-on campaign execution and analysis skills.
- Creative problem-solver with a results-oriented approach and passion for data-driven marketing.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Information Technology
- Industries: IT Services and IT Consulting
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