DS Senior Campaign Manager

3 weeks ago

Muscat, Muscat, Oman SWATX Full time

SWATX is seeking a DS Senior Campaign Manager who will bring a data-centric approach to marketing initiatives. This strategic role is critical for driving campaigns that leverage advanced data science methodologies and collaborate with data teams to design and execute marketing strategies informed by data.

Key Responsibilities
  • Lead the formulation and execution of data-driven marketing campaign strategies across various channels, aligning with customer insights and business goals
  • Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement
  • Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution
  • Stay informed about the latest trends in data science and marketing analytics to keep SWATX at the forefront of data-driven decision-making
  • Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team
Requirements
  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software
  • Expertise in marketing automation platforms and CRM systems
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams
  • Ability to think strategically while also being hands-on with campaign execution and analysis
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

IT Services and IT Consulting


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