OCI Group Marketing and Communication

1 day ago

Muscat, Muscat, Oman Prysmian Full time

A Marketing and Communication Director plays a crucial role in shaping and managing a company's public image and marketing strategies.

Key Deliverables

  • Develop and Implement Marketing & Communications Strategies: Create and execute effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.
  • Manage Budgets: Oversee the marketing communications budget and ensure program milestones are met.
  • Team Leadership: Direct and manage the marketing and communications team and their daily activities.
  • Content Creation: Oversee the creation of marketing materials and branding strategies.
  • Market Research: Conduct market research to track the effectiveness of communication strategies and campaigns.
  • Public Relations: Coordinate public relations activities, including media relations and influencer partnerships and managing PR agency.
  • Brand Consistency: Ensure all company communications and marketing materials align with brand guidelines.
  • Digital Presence: Plan and manage content for the company's online platforms and print publications.
  • Marketing Campaigns: Plan and execute marketing campaigns to promote products and services.
  • Utilize various channels, including digital marketing, social media, and traditional media, to reach target audiences.
  • Additional Responsibilities: Develop and execute market strategies to enhance the company's competitive position.
  • Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, suppliers, and community leaders.
Qualifications

Job Profile:
  • Educational Background: A degree in Communications, Public Relations, Marketing, or a related field.
Experience
  • 8+ years of experience in related industries.
  • Proven experience in managing Marketing & Communications strategies and campaigns, as well as leading a team of communications professionals.
  • Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
Skills/Knowledge
  • Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
  • Strategic Planning: Ability to develop long-term communication and marketing strategies that align with the organization's goals.
  • Leadership: Strong leadership skills to manage and inspire a team of marketing and communication professionals.
  • Content Creation: Proficiency in creating engaging and relevant content for various platforms.
  • Digital Marketing: Knowledge of digital marketing tools and techniques, including SEO, social media, and email marketing.
  • Public Relations: Expertise in managing public relations activities and building relationships with media and influencers.
  • Analytical Skills: Ability to analyze market trends and campaign performance to make data-driven decisions.
  • Brand Management: Ensuring brand consistency across all marketing and communication materials.
  • Crisis Management: Skills to handle and mitigate communication crises effectively.
  • Interpersonal Skills: Strong interpersonal skills to collaborate with different departments and stakeholders.
  • Creativity: Creativity in developing innovative marketing campaigns and communication strategies.
Business Understanding
  • Understanding the cable manufacturing industry.
  • Good understanding of the customer service support activities and corporate branding.
  • Understanding the competitive products in the markets.
  • Arabic speaking and writing are a plus.
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