Data Analyst

3 days ago

Muscat, Muscat, Oman beBeeMarketing Full time

As a skilled data analyst, you will play a pivotal role in enhancing our marketing strategies by interpreting complex data sets and providing actionable insights. This is an excellent opportunity to utilize your analytical expertise and drive business growth.

Key Responsibilities:

  • Analyze large datasets to identify trends and opportunities for improvement.
  • Develop and maintain comprehensive reports and dashboards to track key performance indicators (KPIs) and campaign metrics.
  • Collaborate with cross-functional teams to optimize marketing initiatives and improve overall effectiveness.
  • Apply statistical models and machine learning techniques to forecast campaign results and recommend strategic enhancements.
  • Stay up-to-date on industry trends and best practices in data analysis and marketing analytics to inform internal processes.
  • Present findings and recommendations to stakeholders to ensure alignment and maximize impact.
  • Design and implement A/B testing strategies to evaluate the efficacy of marketing campaigns.

Requirements

  • Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
  • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
  • Proficiency in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
  • Strong understanding of key marketing metrics and performance indicators.
  • Excellent analytical and quantitative skills with attention to detail.
  • Ability to communicate complex data insights in an easy-to-understand manner.
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
  • Experience with A/B testing and other testing methodologies is highly desirable.

Benefits

  • Opportunity to work with a talented team of professionals.
  • Challenging projects that promote growth and development.
  • Competitive salary and benefits package.

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