Director of Hospitality Marketing

9 hours ago

Muscat, Muscat, Oman Marriott Full time
Key Responsibilities
The Marketing and Communications Manager will be responsible for creating and executing property-level communications, direct marketing plans, targeted campaigns, and activated channels to increase market share and broader portfolio and brand awareness. Key responsibilities include:

Core Work Activities
1. Execute annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
2. Partner with Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests with promotions that drive incremental revenue to the hotel.
3. Act as the liaison between the marketing department and advertising agency on tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
4. Manage F&B media schedules and verify prompt settlement of accounts.
5. Partner with property Revenue Management to ensure correct offer loading and advertisement targeting is directed at relevant consumer groups.
6. Execute email marketing and display advertising.
7. Maintain frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
8. Ensure all advertising for the hotel in digital channels aligns with brand voice.

Social Media Content Management
1. Facilitate social media engagement and updates content in local digital channels (e.g., hotel website, travel sites).
2. Develop and execute promotions campaigns in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
3. Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.

Public Relations and Visual Asset Management
1. Develop a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.
2. Maintain a comprehensive list of local media contacts, particularly food critics and bloggers.
3. Manage assigned accounts as per the media account management system.
4. Write and distribute all press releases for property events, promotions, and outlets.
5. Manage the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
6. Support pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
7. Verify the news clippings and other online, print, and social media mention report is completed monthly for property distribution.
8. Manage external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
9. Surface and vets PR leads from the continent PR Leader regarding the best media to promote the hotel.
10. Support the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.
11. Manage photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
12. Acts as the central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development
1. Coordinates and executes Hotel and F&B printed materials.
2. Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed comprehensively.
3. Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
4. Promotes collection of competitors' collateral and publicity on a monthly basis.
5. Manages the execution of F&B direct marketing activities.
6. Verifies all collateral meets brand standard guidelines and complies with Brand Standard Audit (BSA).
7. Assists and manages the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
8. Helps with the publication of hotel newsletters.
9. Supports communications duties and functions as deemed necessary.
10. Assists in the liaison and execution of joint F&B promotions.
11. Works with eCommerce to ensure the Hotel's website and related websites are regularly updated.
12. Partners with the Director of Marketing to create a marketing plan aligned to hotel sales and revenue strategy.
13. Provides training and marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
14. Coordinates with property and above-property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
15. Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.
16. Identifies and develops new marketing opportunities to drive business growth and improve customer satisfaction.
17. Manages relationships with external vendors, including advertising agencies and media partners, to ensure effective delivery of marketing campaigns and collateral.

About Us
Marriott International is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture. We believe in equal opportunities for all candidates and are dedicated to non-discrimination on any protected basis.

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