Marketing Analytics Specialist

3 days ago

Muscat, Muscat, Oman beBeeData Full time
Lead Data Strategist

As a Lead Data Strategist, you will spearhead the development and execution of data-driven marketing initiatives that drive business growth.

Key Responsibilities:

  • Develop and execute campaign strategies that leverage customer insights to optimize engagement.
  • Collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Design, implement, and manage end-to-end campaigns from planning and setup through execution and post-campaign analysis.
  • Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.
  • Work closely with cross-functional teams to foster a data-centric culture.
  • Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.

Requirements

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 5+ years of experience in campaign management or marketing analytics, with a strong focus on data-driven strategies.
  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.
  • Excellent communication and interpersonal skills to effectively collaborate with diverse teams.
  • Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
  • Creative problem-solver with a strategic mindset and results-oriented approach.

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