
Trade Marketing Specialist
3 days ago
Job Overview:
Our business is seeking a Trade Marketing Analyst to drive growth in Oman.
The role involves analyzing market data, managing eCommerce performance, and coordinating trade activities to enhance brand presence at the point of purchase (POP).
Key Responsibilities:
- Analyze sales trends and market data to inform business decisions
- Communicate sales targets effectively to internal stakeholders
- Develop and execute in-market trade strategies with internal and external partners
- Monitor and optimize marketing spend for improved ROI
- Manage eCommerce sales performance for assigned brands
- Conduct competitor analysis (pricing, promotions)
- Provide actionable insights from scan reports
- Maintain distribution and merchandising standards
Requirements:
- 2–3 years of experience in FMCG and analytical roles
- Strong analytical skills with proficiency in MS Office (Excel, PowerPoint)
- Familiarity with SAP is an advantage
- Experience of GCC markets preferred
- MBA qualification is beneficial
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