Senior Product Marketing Manager

24 hours ago


Muscat, Muscat, Oman canonical Full time

Security and Compliance Marketing Manager Role Overview:

We are seeking a skilled Security and Compliance Marketing Manager to join our team at Canonical.

The ideal candidate will have experience in a marketing function for enterprise IT products and a passion for the cybersecurity industry and cybersecurity marketing.

  • The successful candidate will be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
  • They will lead on content dissemination planning, campaign development, and planning for product launches.
  • They will also develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • In addition, they will conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
  • The successful candidate will collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • They will work with other teams to plan events, webinars, and support paid and social media promotion.
  • Furthermore, they will create and publish content (online and print) in line with marketing plans to deliver on campaigns.
  • Finally, they will monitor the competitive landscape to define product positioning that differentiates.

Requirements:

  • Bachelor's degree in Marketing or related field.
  • Minimum 5 years of experience in a marketing function for enterprise IT products.
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and adapt to change.
  • Knowledge of market trends and competitor activity.


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