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24 hours ago
Security and Compliance Marketing Manager Role Overview:
We are seeking a skilled Security and Compliance Marketing Manager to join our team at Canonical.
The ideal candidate will have experience in a marketing function for enterprise IT products and a passion for the cybersecurity industry and cybersecurity marketing.
- The successful candidate will be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
- They will lead on content dissemination planning, campaign development, and planning for product launches.
- They will also develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
- In addition, they will conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
- The successful candidate will collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
- They will work with other teams to plan events, webinars, and support paid and social media promotion.
- Furthermore, they will create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Finally, they will monitor the competitive landscape to define product positioning that differentiates.
Requirements:
- Bachelor's degree in Marketing or related field.
- Minimum 5 years of experience in a marketing function for enterprise IT products.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and adapt to change.
- Knowledge of market trends and competitor activity.
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