IoT Marketing Strategist

21 hours ago


Muscat, Muscat, Oman beBee Careers Full time

The role of a Product Marketing Manager - IoT is to develop global marketing strategies and go-to-market plans for Canonical's IoT portfolio.

This hands-on, multidisciplinary role requires close collaboration with Product, Engineering, Content, Sales, and other Marketing teams.

The ideal candidate is passionate about technology and its marketing, enjoys ownership of campaigns, collaboration, learning, curiosity, and continuous improvement.

They should be problem-solvers, hands-on, experimental, and data-driven, leveraging automation to streamline processes.

This position reports to the product marketing lead within the marketing team.

Key Responsibilities
  1. Manage go-to-market planning and execution for Canonical's IoT products.
  2. Lead content dissemination, campaign development, and product launch planning.
  3. Develop compelling messaging emphasizing business value for target audiences throughout the buying journey.
  4. Implement customer communications and marketing programs for upselling and cross-selling.
  5. Collaborate with demand generation teams, utilizing data to optimize marketing strategies and funnels.
  6. Coordinate events, webinars, and support paid and social media promotions.
  7. Create and publish content aligned with marketing campaigns.
  8. Monitor the competitive landscape to define differentiated product positioning.


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