
Marketing Director
21 hours ago
The Product Marketing Manager - IoT will play a critical role in driving the development of global marketing strategies and go-to-market plans for Canonical's IoT portfolio.
This role requires close collaboration with cross-functional teams including Product, Engineering, Content, Sales, and other Marketing teams.
We are seeking a highly motivated individual who is passionate about technology and its marketing, with a strong desire to own campaigns, collaborate with others, learn, and continuously improve.
As a problem-solver, you will leverage automation to streamline processes and drive results.
This position reports to the product marketing lead within the marketing team.
Main Responsibilities- Develop and execute go-to-market plans for Canonical's IoT products.
- Lead the development of content dissemination, campaign creation, and product launch planning.
- Design compelling messaging that highlights the business value for target audiences throughout the buying journey.
- Implement customer communication and marketing programs for upselling and cross-selling.
- Collaborate with demand generation teams to optimize marketing strategies and funnels using data.
- Coordinate events, webinars, and support paid and social media promotions.
- Create and publish content aligned with marketing campaigns.
- Monitor the competitive landscape to define differentiated product positioning.
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