
Director of Visual Identity
7 days ago
About Us
Green Umbrella Recruitment requires expertise in driving business success through innovative and effective communication strategies.
Job Description
The creative director will be responsible for leading and reviewing the work of the creative teams across various mediums, including web, print, and digital corporate communication and marketing materials.
Main Responsibilities:
- Content Strategy: Manage content strategy for projects, incorporating brand design, copy, art, and digital technology to meet business objectives.
- Marketing Collaboration: Work with marketing and corporate communication units to develop communication plans, analyze results, and identify opportunities.
- Internal Campaign Development: Develop internal campaigns that translate objectives into clear and motivating creative strategies.
- Brand Tracking: Analyze brand tracking, market trends, consumer needs, and competitor landscape to inform strategic decisions.
- Team Supervision: Supervise graphic designers, copywriters, photographers/videographers in developing messaging and deliverables.
Requirements
- Experience: Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
- Creative Vision: Strong creative vision with an eye on business objectives.
- Leadership: Proven ability to lead a team of diverse, talented creatives.
- Degree: Bachelor's degree (or equivalent) in marketing or business.
- Additional Skills: Experience as a copywriter, graphic designer, or in production; project management skills with a focus on creative direction.
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