Campaign Performance Specialist

24 hours ago


Muscat, Muscat, Oman beBee Careers Full time

Key Responsibilities:

  • Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness
  • Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics
  • Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives
  • Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies
  • Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes
  • Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements
  • Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns

Requirements:

  • Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field
  • 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role
  • Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau)
  • Strong understanding of key marketing metrics and performance indicators
  • Excellent analytical and quantitative skills with attention to detail
  • Ability to communicate complex data insights in an easy-to-understand manner
  • Strong problem-solving skills and a proactive approach to identifying opportunities for improvement
  • Experience with A/B testing and other testing methodologies is a plus


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