
Marketing Analytics Campaign Manager
15 hours ago
Data-Driven Marketing Specialist
This role involves leading the development and execution of data science-driven marketing initiatives, requiring a strong understanding of both marketing principles and advanced analytics techniques.
- Lead the design and implementation of data-driven campaign strategies that optimize customer engagement and drive business growth.
- Collaborate with data science teams to develop key metrics and analytical models that enhance campaign performance.
- Manage the end-to-end campaign process, including planning, setup, execution, and post-campaign analysis.
- Use advanced analytics tools to monitor campaign performance, providing actionable insights for continuous improvement.
- Work closely with cross-functional teams to foster a data-centric culture, promoting collaboration and innovation.
- Stay current with industry trends in data-driven marketing and analytics, applying best practices to enhance campaign effectiveness.
Key Responsibilities:
- Develop and execute data-driven campaign strategies that align with overall marketing objectives.
- Collaborate with data science teams to identify key metrics and analytical models enhancing campaign performance.
- Design, implement, and manage the end-to-end campaign process.
- Utilize advanced analytics tools to monitor campaign performance.
- Work closely with cross-functional teams to foster a data-centric culture.
- Stay current with industry trends in data-driven marketing and analytics.
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