
Marketing Analytics Professional
19 hours ago
Campaign Strategy and Optimization:
• Develop and implement data-driven marketing strategies to drive business growth and revenue enhancement through customer value management.
• Collaborate with cross-functional teams to design and execute marketing initiatives that meet business objectives, using analytics and data to inform decisions.
• Analyze campaign performance data to optimize results and improve future marketing initiatives.
Skills and Qualifications:
• Bachelor's degree in a relevant field, such as marketing or business administration.
• 7 years of experience in customer value management or a related field.
Key Responsibilities:
• Design and implement customer value management campaigns based on business objectives.
• Coordinate with marketing teams to develop customer promotions and campaigns that meet business goals.
• Work with data scientists to improve predictive models and enhance campaign effectiveness.
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