Strategic Digital Marketing Lead

7 days ago

Muscat, Muscat, Oman beBeeDigital Full time 3,600 - 6,400
Marketing Manager Job Description

We are seeking a highly skilled Marketing Manager to develop and implement annual marketing strategies that align with our hotel's goals and brand standards.

  • Develop comprehensive marketing plans that drive revenue growth and enhance the hotel's online presence.
  • Lead the creation and execution of digital marketing campaigns, including SEO, PPC, email marketing, and social media initiatives.
  • Manage the hotel website content, ensuring accuracy, brand alignment, and user engagement through regular updates and optimization.
  • Collaborate with design and content teams to produce high-quality marketing materials, such as brochures, banners, ads, and menus.
  • Establish and maintain the hotel's online presence on OTAs, review platforms, and third-party listings.
  • Monitor and analyze marketing campaign performance using analytics tools, providing data-driven insights and recommendations to optimize results.
  • Work closely with the revenue team to develop pricing strategies and promotional offers that drive bookings and revenue.
  • Build relationships with media outlets, bloggers, and influencers to secure PR and brand exposure opportunities.
  • Support the launch and promotion of hotel events, F&B activations, and seasonal campaigns to drive attendance and revenue.
  • Stay up-to-date with market trends, competitor activity, and guest preferences to inform strategic marketing decisions.
Key Skills and Qualifications

To succeed in this role, you will need:

  • Proven experience in marketing management, with a focus on digital marketing channels.
  • Strong understanding of SEO principles and their application in a hospitality context.
  • Excellent communication and project management skills, with the ability to lead cross-functional teams.
  • Proficiency in marketing automation tools and software, such as CRM systems and email marketing platforms.
  • A bachelor's degree in Marketing, Business Administration, or a related field.
Benefits

As a member of our team, you can expect:

  • A competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • A dynamic and supportive work environment.
How to Apply

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your resume and cover letter to apply for this exciting opportunity.

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