Director of Marketing Strategy

13 hours ago


Muscat, Muscat, Oman Jumeirah Full time

About Jumeirah

Jumeirah Group is a leading hospitality company with a global presence. For over two decades, it has been making a significant impact on the international market through its 'Stay Different' brand promise.

The company's award-winning destinations, such as Burj Al Arab Jumeirah, are renowned for providing exceptional guest experiences, elevated dining options, and innovative architecture.

Jumeirah operates a portfolio of 26 properties across the Middle East, Europe, and Asia, employing over 8,000 colleagues from diverse backgrounds.

As Jumeirah continues to expand globally and grow its operations, it remains committed to empowering its employees to excel in world-class environments.

Jumeirah Muscat Bay Resort is situated near the city centre and offers easy access to Seeb International Airport. The resort features a range of amenities, including a spa, diving centre, sports facilities, restaurants, bars, cafes, and a kids club.

About the Role

This exciting opportunity exists for an Associate Director of Marketing to join the opening Sales & Marketing team at Jumeirah Muscat Bay Resort. In this role, you will support the development and implementation of strategic marketing initiatives to enhance brand visibility, drive customer engagement, and contribute to the growth and success of Jumeirah.

Your key responsibilities will include:

  1. Developing and executing marketing plans aligned with business objectives, ensuring coherence with Jumeirah's mission, vision, and values.
  2. Overseeing marketing campaigns across various channels, ensuring effective execution and timely delivery.
  3. Conducting market research to identify trends, customer preferences, and competitor activities, informing marketing strategies and decision-making.
  4. Collaborating with internal teams to ensure alignment of marketing initiatives with overall business goals and objectives.
  5. Maintaining and enhancing Jumeirah's brand identity, ensuring consistency across all marketing communications and materials.
  6. Supporting digital marketing strategies, including social media, email campaigns, content marketing, and SEO, to drive engagement and brand awareness.
  7. Managing the marketing budget, monitoring expenses, and optimizing ROI to achieve desired outcomes within budgetary constraints.
  8. Analyzing campaign performance, tracking KPIs, and preparing reports to evaluate effectiveness and identify areas for improvement.
  9. Communicating marketing plans, progress, and outcomes to stakeholders, including senior management, cross-functional teams, and external partners.
  10. Providing mentorship, guidance, and support to junior marketing team members, fostering their professional growth and development.


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