Marketing Strategist

We are a leading luxury hotel brand with a global presence.

Our Sales & Marketing team is seeking a Marketing Professional to support the development and execution of marketing strategies that enhance brand awareness, drive revenue, and ensure alignment with our standards.

• Develop and implement annual marketing plans aligned with business goals, collaborating with senior leadership, sales teams, and commercial partners.
• Manage marketing initiatives, ensuring efficient allocation and monitoring of resources.
• Conduct market research to identify target audiences, trends, and competitive landscapes, adjusting strategies accordingly.
• Monitor the website, ensuring content is up to date, engaging, and optimized for search engines.
• Manage social media platforms (e.g., Instagram, Facebook, LinkedIn), creating and scheduling content to enhance brand visibility.
• Coordinate email marketing campaigns, display advertising, and online promotions to drive bookings and engagement.
• Monitor and analyze digital campaign performance, adjusting strategies to maximize return on investment.
• Plan and coordinate content calendars, including photoshoots and video production, to support marketing initiatives.
• Ensure all marketing materials adhere to brand guidelines and maintain a consistent voice across all channels.
• Collaborate with internal teams and external agencies to produce high-quality visual and written content.
• Develop and execute public relations strategies to enhance reputation and media presence.
• Write and distribute press releases, manage media inquiries, and build relationships with journalists and influencers.
• Organize media visits, familiarization trips, and events to promote offerings.
• Liaise with F&B, operations, and sales teams to align marketing efforts with departmental objectives.
• Coordinate with external agencies to execute campaigns and initiatives.
• Ensure consistent internal communication and collaboration across departments to achieve marketing goals.
• Track and report on key performance indicators (KPIs), providing insights and recommendations for continuous improvement.
• Conduct return on investment analysis for marketing campaigns, adjusting strategies based on performance data.
• Stay informed about industry trends and competitor activities to identify opportunities and threats.