Sales Marketing Manager

7 days ago

Muscat, Muscat, Oman AL OBAIDANI | محلات العبيداني Full time 60,000 - 120,000 per year

Position Title:
Sales & Marketing Manager

Location:
Muscat, Oman

Company:
Al Obaidani Stores (Manufacturers & Retailers of Omani Dishdasha – 45 outlets across Oman)

Reports To:
CEO / Managing Director

Position Overview:

Al Obaidani Stores is seeking a dynamic and innovative
Sales & Marketing Manager
to lead the company's marketing and sales strategy across Oman. The role will focus on building brand equity, driving customer engagement, and expanding retail performance while ensuring sales targets are achieved. The candidate must have strong expertise in
retail marketing, brand development, and customer experience
, along with the ability to lead and motivate a sales team to deliver outstanding results.

Key Responsibilities:

Marketing Strategy & Brand Development

  • Develop and execute integrated marketing strategies to strengthen brand positioning and market share.
  • Plan and oversee marketing campaigns, promotions, events, and digital initiatives that resonate with target customers.
  • Conduct market research to understand consumer preferences, fashion trends, and competitor activities.
  • Build strategic partnerships to enhance brand exposure and market reach.

Digital & Retail Marketing

  • Lead digital marketing initiatives including social media, e-commerce, and online customer engagement.
  • Optimize in-store marketing, visual merchandising, and customer experience to increase footfall and conversion.
  • Monitor marketing ROI and continuously refine campaigns for effectiveness.

Sales & Business Growth

  • Set and achieve sales targets across retail outlets and wholesale channels.
  • Monitor store performance and implement sales improvement strategies.
  • Develop new business opportunities and explore expansion into new markets.
  • Manage key client relationships and ensure high customer satisfaction.

Team Leadership

  • Build, train, and lead the sales & marketing team.
  • Foster a culture of creativity, performance, and customer-centricity.
  • Align sales and marketing activities with company goals and long-term growth strategy.

Qualifications & Experience:

  • Bachelor's or Master's degree in Marketing, Business Administration, or related field.
  • 8–12 years of experience in Sales & Marketing, with at least 5 years in a managerial role in retail/fashion/apparel/FMCG.
  • Proven track record in brand building, marketing campaigns, and achieving sales growth.
  • Strong understanding of digital marketing, retail marketing, and customer engagement strategies.

Key Competencies:

  • Innovative and creative marketing mindset.
  • Strong leadership and team management skills.
  • Excellent communication and negotiation ability.
  • Data-driven decision-making and analytical skills.
  • Customer-focused, with deep understanding of Omani and GCC retail markets.
  • Excellent bilingual communication skills (English & Arabic)

What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunity to shape the brand strategy of a heritage Omani fashion company.
  • A dynamic role with direct impact on company growth and market presence.

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