Marketing: Field Activation

Job Opportunity: Field Activation & Partnerships Coordinator

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About Vatan Zarin Group

Vatan Zarin is a forward-thinking company committed to enhancing personal and family well-being through high-quality hygiene and personal care products. With a strong presence in the region, our brands stand out for their quality, trust, and care-driven innovation.

Joining VatanZarin means becoming part of a dynamic and forward-thinking company culture that values creativity, collaboration, and long-term professional growth.

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About the Role

We are looking for a highly proactive and energetic
Field Activation & Partnerships Coordinator
to lead on-ground brand activation, sampling, partnerships, and field execution across multiple brands in our portfolio.

This role involves building strong relationships in the market, identifying high-value activation opportunities, delivering exceptional field presence, and providing structured insights to our central Branding team.

If you are confident, organized, socially active, and enjoy engaging with people, this role is for you.

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Key Responsibilities

1. Event & Field Activation

• Identify and manage a yearly calendar of events, festivals, expos, community gatherings, and public activities.
• Negotiate and coordinate brand presence at relevant events.
• Execute sampling activities (static & roaming).
• Identify key consumer-touch locations (hospitals, schools, malls, gyms, salons, etc.).
• Ensure premium brand representation at all appearances.

2. Partnerships & Negotiation

·       Build relationships with event organizers, medical institutions, schools, and commercial facilities.

·       Secure approvals and commercial terms for activations.

·       Explore co-branding opportunities with non-competing brands.

·       Present brand information confidently and professionally.

3. Sampling Operations

• Coordinate and transport sample materials as required.
• Conduct field activation activities according to schedule.
• Gather consumer feedback and data.
• Support targeted sampling strategies (mothers, youth, health-focused, general shoppers).

4. Collaboration with Professionals & Content Projects

• Identify experts (doctors, instructors, specialists) for collaborations.
• Support content and educational initiatives (Q&A, interviews, podcasts, awareness talks).

5. Schools & Educational Engagement

• Obtain approvals from schools.
• Coordinate educational sessions and onsite logistics.
• Support specialists during sessions and capture feedback.

6. Reporting & Documentation

• Maintain daily field logs.
• Submit monthly Excel/PowerPoint reports covering:
• Locations visited
• Engagement & sampling reach
• Partners contacted
• Key insights & challenges
• Monitor competitor activity with visual documentation.
• Maintain structured datasets for tracking.

7. Market Visits & Insights

• Conduct in-store visits and monitor product availability.
• Report on market trends, shopper behavior, and competitor activity.

8. Operational Support

• Assist with logistics, deliveries, and local administrative tasks.
• Represent the company professionally in local communications.

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Technical Skills Required

• Strong communication & negotiation skills.
• Knowledge of brand activation & sampling techniques.
• Ability to prepare structured reports (Excel, PowerPoint).
• Basic understanding of market segmentation & consumer behavior.
• Comfort engaging with medical and educational institutions.
• English proficiency required; Arabic is a strong plus.
• Valid driver's license preferred.

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Behavioural Competencies

• Highly proactive and opportunity-driven.
• Confident engaging with senior decision-makers.
• Strong attention to detail & excellent organizational skills.
• Professional, respectful, and mature in communication.
• Self-managed and comfortable working with remote leadership.
• Creative, curious, and resourceful.
• Strong interpersonal skills and a positive attitude.

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Qualifications

• Bachelor's Degree
  in:
• Marketing
• Business Administration
• or any business-related field

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This Role is Ideal for Someone Who:

• Is socially confident and enjoys meeting people.
• Is physically active and energetic in on-ground environments.
• Is both structured and creative.
• Wants to grow with a rapidly expanding multi-brand portfolio.
• Understands smart, efficient execution—not just spending.

Location:
Muscat, Oman

Employment Type:
Full-Time

Department:
Brand & Marketing

Reports To:
Brand Manager

Experience Required:
3–4 years in marketing, field activation, events, or partnerships

How to Apply

If you believe you are a strong fit for this role, please send your CV to:

Human Resources | Vatanzarin Group

with the subject line:
"Field Activation & Partnerships Coordinator – Application"