Digital Marketing Assistant

2 weeks ago

Muscat, Muscat, Oman Al Naba Full time 1,500 - 3,500 per year
  • Assist in the development and execution of digital marketing campaigns, ensuring alignment with brand objectives and target audience.
  • Conduct keyword research and optimize website content to enhance SEO performance and drive organic traffic.
  • Monitor and analyze website traffic and user engagement metrics using analytics tools to inform marketing strategies.
  • Support social media management by creating, scheduling, and engaging with content across various platforms.
  • Collaborate with graphic designers to create visually appealing marketing materials and advertisements.
  • Help manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
  • Research industry trends and competitor activities to identify opportunities for growth and innovation.
  • Assist in maintaining the company blog, ensuring content is updated regularly and optimized for search engines.
  • Participate in brainstorming sessions to generate creative ideas for new campaigns and promotions.
  • Provide administrative support to the marketing team, including coordinating meetings, maintaining schedules, and preparing reports.
Desired Candidate Profile
  • Bachelor's degree in Marketing, Communications, or a related field is preferred to ensure a solid foundation in digital marketing principles.
  • 1-2 years of hands-on experience in digital marketing or related fields, demonstrating practical knowledge of various marketing channels.
  • Certifications in Google Analytics or Google Ads are highly desirable to showcase analytical and advertising skills.
  • Experience working with content management systems (CMS) like WordPress to manage and publish digital content effectively.
  • Strong proficiency in social media platforms, including Facebook, Instagram, and LinkedIn, with a knack for engaging audiences.
  • Fluency in English is essential, and additional language skills are a plus for reaching diverse markets.
  • Technical skills in HTML and CSS can enhance your ability to troubleshoot and optimize web content.

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