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Marketing Manager

2 weeks ago

Muscat, Muscat, Oman Law Firm Full time 60,000 - 120,000 per year

Responsibilities


•   Managing the company's advertising budget by creating media plans, negotiating rates with vendors, and selecting appropriate media channels

  • To develop and implement Advertising, PR, and Marketing (Print, Media, Social media) plans and strategies. Brand Development; Identify Target Customers; Set Clear Objectives; Visual Design and Web Development Strategy; Solid Content Strategy; Promotion Strategy; Engagement Strategy; Conversion Strategy.
  • Measure and analyze to Establish ROI on Customer / Audience Growth, Customer / Audience Profile, Customer / Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate, and Quality, Negative Feedback, Develop, implement and manage our PR, marketing and social media strategy.
  • Manage and oversee content (social media, Print Media, Intranet, and Internet) and Measure the success of every campaign.
  • Work with copywriters and designers to ensure content is informative and appealing
  • Monitor SEO and user engagement
    ,

SEO (search engine optimization) and generation of inbound traffic, Usage of Google Analytics
- Cultivation of leads and sales through Print / Media / Social Media /Advertising
- Reputation management
- Integrate all channels of marketing (social media, SEO, content marketing, email, print, and digital marketing, and manage and oversee all social advertising campaigns.
- Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
- Develop other, relevant social media outlets to support and expand our digital presence
- Recruitment and maintenance of media partnerships; Manage PR and press relations
- Assist in the preparation and drafting of various communications (email, social media, blogs, etc.)
- Owning and managing the Website Management (Internet and Intranet) and mobile platform content – look/feel/content.

Qualifications

  • 2 years experience

in the same field and role.
- Bachelor's or master's degree in marketing, communication, business, or a related field.
- Proven working experience in Law firm and legal field.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Excellent Communications Skiles