Event Sales Executive

Shangri-La Barr Al Jissah Muscat, Sultanate of Oman
 
Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of Oman, Shangri-La's Barr Al Jissah Resort and Spa is set on 124 acres of stunning scenery and home to three spectacular hotels: the family orientated Al Waha comprises 262 rooms, the diverse Al Bandar comprises 198 deluxe rooms and the luxurious and most exclusive Al Husn has 180 elegantly appointed guestrooms and suites. The resort also features 22 Food and Beverage outlets, 1,056 sqm ballroom with 8 breakout rooms, wide variety of recreational facilities, and a spa with 12 treatment villas.

Event Sales Executive

The Event Sales Executive is responsible for generating and converting event-related business opportunities, ensuring smooth planning and flawless execution of meetings, banquets, weddings, and social functions. This role focuses on client relationship management, sales conversion, and effective coordination with internal departments to deliver memorable guest experiences while maximizing revenue and profitability.

Key Responsibilities

Sales & Business Development

• Actively solicit new event business through sales calls, networking, referrals, and follow-ups.
• Prepare and present proposals, quotations, and contracts tailored to client requirements.
• Maximize sales opportunities by upselling banquet packages, F&B options, and value-added services.
• Maintain a healthy pipeline of leads and ensure timely conversion of inquiries into confirmed bookings.

Client Relationship Management

• Build and maintain strong relationships with corporate clients, wedding planners, travel agents, and social event organizers.
• Conduct site inspections and pre-event meetings with clients to understand needs and expectations.
• Provide personalized service, ensuring clear communication and professional handling of all client inquiries.
• Implement effective post-event follow-ups to secure repeat and referral business.

Event Coordination & Execution

• Liaise with the Groups & Events, Banquet Operations, Culinary, and F&B teams to ensure seamless event delivery.
• Communicate all event details accurately in Banquet Event Orders (BEOs).
• Attend pre-event briefings and, when necessary, support on-site coordination to guarantee flawless service.
• Handle last-minute changes and ensure quick, professional resolution of client concerns.

Administration & Reporting

• Maintain accurate client records and contracts in the CRM system.
• Prepare daily, weekly, and monthly sales reports, highlighting pipeline progress and conversion ratios.
• Track event revenue, average checks, and covers to support forecasting and budgeting.

Financial Responsibility

• Achieve assigned revenue targets through proactive sales and upselling strategies.
• Ensure pricing and contract negotiations align with company profitability guidelines.
• Monitor payment schedules, deposits, and invoicing to support financial accuracy.

Teamwork & Collaboration

• Work closely with the Director of Groups & Events and Sales Managers to align on strategy and key accounts.
• Collaborate with marketing for promotional materials, event packages, and social media campaigns.
• Support banquet operations and service teams during peak periods or high-profile events.

Key Competencies

• Strong sales, negotiation, and customer service skills.
• Excellent organizational abilities and attention to detail.
• Ability to handle multiple inquiries and events simultaneously.
• Professional communication skills, both written and verbal.
• Proficiency in CRM systems, Microsoft Office, and event management software.