Sales Development Representative

As a Sales Development Representative (SDR), you will be on the front lines of Classera's growth in Oman. Your primary responsibility is to generate, qualify, and nurture leads within the K–12, higher education, and government education sectors. You will engage with key stakeholders in schools, school groups, universities, and government organizations—introducing them to Classera's value proposition and scheduling strategic meetings for the sales team.

Success in this role means having a structured, proactive, and enthusiastic approach to sales development. You should be naturally curious, great at asking the right questions, and comfortable navigating both online and offline channels to generate opportunities.

Key Responsibilities

Lead Generation & Outreach

• Conduct research-driven prospecting to identify and map key decision-makers in Oman's education sector—including school owners, principals, IT managers, ministry officials, and university deans.
• Use multichannel outreach methods (calls, emails, LinkedIn, and in-person visits where applicable) to initiate conversations and spark interest in Classera's solutions.
• Customize outreach messages to reflect Oman's Vision 2040 goals, institutional priorities, and national educational reforms.
• Track outreach performance (open rates, response rates, contact-to-meeting ratio) and continuously optimize based on data and feedback.
  
  

Lead Qualification & Meeting Scheduling

• Qualify leads based on clear criteria (school size, digital maturity, decision-maker access, funding timelines, etc.).
• Conduct discovery calls to understand the pain points, needs, and goals of potential customers.
• Book qualified meetings or product demonstrations for the regional sales team or account executives.
• Ensure high-quality handovers, providing detailed lead background and conversation notes to the sales team to ensure continuity and personalization.
• Collaborate with sales reps to refine buyer profiles and lead scoring frameworks over time.
  
  

CRM Management & Reporting

• Keep the CRM system (e.g., HubSpot) up to date with accurate data: contact info, outreach activities, qualification notes, and status updates.
• Monitor the health of your pipeline — from initial contact to meeting conversion — and report weekly on KPIs like number of leads contacted, meetings scheduled, and opportunity conversion rates.
• Maintain clean, structured records that enable sales forecasting and marketing attribution.
  
  

Market Intelligence & Feedback

• Stay informed about Oman's educational policy landscape, including Ministry of Education programs, digitization initiatives, and vocational training trends.
• Provide regular feedback to marketing and product teams based on market conversations — e.g., common objections, frequently asked questions, or feature requests.
• Share insights into competitors' presence and strategies in Oman to help refine positioning and sales playbooks.
  
  

Collaboration & Teamwork

• Work closely with regional account executives, product specialists, marketing managers, and customer success teams to build a holistic customer engagement journey.
• Participate in team meetings, training workshops, and brainstorming sessions to help evolve sales strategies and improve customer experience.
  
  

Candidate Profile

We're looking for a motivated self-starter with strong communication skills, a strategic mindset, and deep curiosity about education and technology.

Education & Experience

• Bachelor's degree in Education, Business Administration, Marketing, Technology, or a related field.
• 1–3 years of experience in sales development, business development, lead generation, or inside sales.
• Experience in EdTech, SaaS, or selling to education institutions is a strong plus.
• Fresh graduates with internship or volunteer experience in education or sales are encouraged to apply if they demonstrate passion and initiative.
• Familiarity with the education system in Oman, including private school structures, ministry-led reforms, and digital education trends.
  
  

Languages

• Fluent in Arabic and English (spoken and written).
• Ability to draft clear, compelling emails and messages in both languages is essential.

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