adobe experience platform

1 day ago

Muscat, Muscat, Oman Duncan & Ross Full time

About the job ADOBE EXPERIENCE PLATFORM (CDP) LEAD

RESPONSIBILITIES:

Platform Implementation:

  • Lead the setup and configuration of the Adobe Experience Platform, including data schema development, data ingestion processes, and integration with other Adobe and third-party tools.
  • Collaborate with IT and other stakeholders to ensure a seamless implementation process.

Data Management and Integration:

  • Design and manage the customer data architecture within the AEP to support current and future business requirements.
  • Oversee data integration from various sources to ensure comprehensive and accurate customer profiles.

Customer Insights and Segmentation:

  • Utilize the AEP to create detailed customer segments and insights that drive marketing personalization and targeting.
  • Work alongside marketing teams to develop strategies that leverage customer data for enhanced engagement.

Optimization and Innovation:

  • Continuously evaluate and optimize the platform setup, ensuring it aligns with best practices and business goals.
  • Stay informed of updates and new features within the Adobe Experience Platform and provide recommendations for adoption.

Training and Support:

  • Provide training and support to internal teams to ensure they effectively utilize the AEP.
  • Act as the primary point of contact for any platform-related queries or issues.

QUALIFICATIONS:

  • Proven experience with Adobe Experience Platform and a strong understanding of its capabilities and features.
  • Hands-on experience with data management, analytics tools, and marketing solutions.
  • Strong problem-solving skills and ability to work with complex datasets.
  • Excellent communication and project management skills.
  • Experience with related Adobe products such as Adobe Analytics, Adobe Target, or Adobe Campaign is a plus.

Vertical

Technology

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