Senior Specialist Customer Value Management

4 weeks ago

Muscat, Muscat, Oman Omantel Full time
Role Purpose
Develop and execute BTL segmented revenue stimulation campaigns to drive customer value and retention. Perform in-depth analysis, conduct pre- and post-campaign evaluations, and deliver insights from data analytics. Support the implementation of efficient processes for rapid deployment of promotion-related initiatives.

Position Information
  • Unit: Consumer
  • Division: Customer Value Management
  • Location: HQ
  • Grade: P6
Minimum Role Requirements
Qualification: Bachelor in relevant field.

Experience: 6 Years of Experience.

Key Accountabilities
  • Campaign Design and Execution: Design and execute revenue stimulation and retention campaigns tailored to specific customer segments.
  • Segmentation: Develop segmentation strategies for various campaigns to maximize customer engagement and revenue.
  • Data Analytics: Use data analytics to derive insights and inform campaign strategies and performance improvements.
  • Campaign Reporting: Prepare regular reports on BTL and ATL campaigns, tracking performance against targets.
  • Ad-Hoc Data Extraction: Conduct ad-hoc data extractions for targeted campaigns and perform in-depth analyses.
  • Campaign Evaluation: Perform pre- and post-campaign analysis to assess effectiveness and identify areas for improvement.
  • Performance Dashboard: Develop and maintain daily and monthly CVM performance dashboards for management.
  • Collaboration with IT and Finance: Coordinate with IT, Networks, and Finance to ensure data accuracy for business intelligence and advanced analytics.
  • Operational Efficiency: Support efficient operational processes to accelerate time-to-market for promotional initiatives.
  • Budget Monitoring: Assist in monitoring the OPEX budget and tracking revenues and ARPU performance.
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