Senior Brand Manager

17 hours ago


Muscat, Muscat, Oman beBeeBrand Full time 1,195,130 - 1,315,740

Established FMCG seeks Senior Brand Manager to lead brand development and drive consumer engagement across key categories.

Main Responsibilities:
  • Develop and execute annual brand plans aligned with commercial goals.
  • Manage end-to-end brand performance, including innovation, pricing, positioning, and promotional planning.
  • Oversee marketing campaigns across ATL and BTL channels, ensuring timely delivery and impact.
  • Lead marketing plan development and rollout of consumer-facing initiatives.
  • Collaborate with advertising and media agencies for campaign alignment and effective execution.
Ideal Candidate:
  • 7+ years of brand management experience in the FMCG sector, preferably in the GCC region.
  • Proven success in developing impactful 360° marketing campaigns.
  • Strong understanding of consumer insights, media strategy, packaging, and creative development.
  • Expertise in managing agencies, marketing budgets, and digital/social media campaigns.
  • Excellent analytical, project leadership, and communication skills.
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • Located in Muscat, Oman.


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