Trade Marketing Manager

4 weeks ago

Muscat, Muscat, Oman Converge Full time

The Client:

Our client is a leading FMCG brand with a strong and growing presence across the GCC. As they continue to build their footprint in Oman, they are looking for a proactive and results-driven Trade Marketing Manager.

The Role:

As the Trade Marketing Manager, you will be responsible for driving in-store visibility, promotions, and channel-specific strategies to grow market share. You will work closely with both the sales and marketing teams to ensure flawless execution of trade initiatives and to strengthen the brand's presence across traditional and modern trade channels.

  • Develop and implement trade marketing strategies tailored to the Omani market.
  • Collaborate with sales teams to support channel-specific growth plans.
  • Plan and execute promotional campaigns, merchandising, and point-of-sale visibility.
  • Monitor and analyze market trends, competitor activities, and trade performance.
  • Optimize trade spend and manage budgets effectively.
  • Liaise with distributors and key retail partners to ensure brand alignment.
  • Provide regular insights and reporting to the senior management team.

The Ideal Candidate:

  • 2+ years of experience in FMCG trade marketing within the GCC region.
  • Proven track record in developing and executing trade campaigns.
  • Strong understanding of retail and distribution channels in Oman.
  • Analytical mindset with strong communication and negotiation skills.
  • Proficient in Microsoft Office and trade marketing tools.
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