Sr. Marketing Analyst

21 hours ago

Muscat, Muscat, Oman beBee Careers Full time

Sr. Marketing Analytics Specialist

This position requires a highly skilled individual who can collect, analyze, and interpret complex data sets to inform marketing strategies. If you have a passion for data-driven marketing, we want to hear from you

You will work closely with cross-functional teams to develop and execute marketing campaigns that drive business growth and customer engagement. To succeed in this role, you must have a deep understanding of data analytics tools and techniques, as well as exceptional communication and leadership skills.

Key Responsibilities:

  • Analyze complex data sets to identify trends and opportunities for growth.
  • Develop and execute data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.
  • Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions.
  • Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
  • Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.
  • Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution.
  • Stay informed about the latest trends in data science and marketing analytics to ensure staying at the forefront of data-driven decision-making.
  • Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team.

Requirements:

  • Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
  • 7+ years of experience in marketing campaign management with a strong focus on data science applications.
  • Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results.
  • Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
  • Expertise in marketing automation platforms and CRM systems.
  • Exceptional leadership and communication skills, with the ability to influence and collaborate across teams.
  • Ability to think strategically while also being hands-on with campaign execution and analysis.
  • Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success.

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