Trade Marketing Analyst

1 week ago

Muscat, Muscat, Oman Converge Full time

Job Title: Trade Marketing Analyst

Location: Oman

Experience: 4 to 8 years

Industry: Beverages & Dairy

About the Role:

We are seeking a dynamic and analytical Trade Marketing Analyst to join a leading Beverages & Dairy company in Oman. This individual will act as the bridge between marketing and sales, ensuring that our products are effectively promoted and positioned across all trade channels. The ideal candidate is data-savvy, field-oriented, and brings proven experience within the dairy or beverages industry.

Key Responsibilities:

Trade Marketing Execution & Strategy:

  • Develop and execute channel-specific trade marketing plans for key SKUs across modern trade, traditional trade, and horeca (hotels, restaurants, cafes).
  • Identify regional trends and consumer behavior to tailor trade strategies accordingly.
  • Monitor competitor activities and trade promotions to suggest improvements in our go-to-market approach.

Promotions & Campaign Analysis:

  • Plan and evaluate trade promotions including ROI analysis and post-campaign assessments.
  • Collaborate with sales teams to ensure effective execution of trade promotions at the point of sale.
  • Track promotion compliance and report variances to the management team.

Retail & POS Visibility:

  • Lead in-store execution strategies including merchandising standards, product displays, and shelf space optimization.
  • Work with external vendors and suppliers to develop effective POSM (Point of Sale Materials) aligned with brand guidelines.

Data Management & Reporting:

  • Own and update trade marketing dashboards, sales forecasts, and performance reports.
  • Analyze sell-in and sell-out data to provide insights and recommendations for future campaigns.
  • Use tools such as Nielsen, IRI, or internal ERP/BI systems to extract and interpret data.

Cross-Functional Collaboration:

  • Liaise with marketing, sales, category, and supply chain teams to ensure alignment on product launches and trade plans.
  • Provide monthly trade marketing insights to support strategic business decisions.

Candidate Requirements:

Must-Haves:

  • 4-8 years of relevant experience in Trade Marketing within the FMCG sector, preferably in beverages, dairy, or food production.
  • Proven understanding of retail and distribution channels across the GCC region, especially Oman.
  • Candidates must be based in Oman or willing to relocate.
  • Experience working with data analytics tools, market research platforms, and ERP systems (e.g., SAP, Oracle).
  • Strong project management skills with the ability to handle multiple campaigns across different trade zones.
  • Excellent communication and interpersonal skills to collaborate across departments.

If you possess the skills and experience outlined above and you're excited about the opportunity to contribute to a leading Beverages & Dairy company in Oman, we'd love to hear from you. Please apply with your updated CV.

#J-18808-Ljbffr

  • Trade Channel Promoter

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    We are seeking a Trade Marketing Analyst to bridge marketing and sales. This individual will ensure our products are effectively promoted across all trade channels.Key Responsibilities:Develop channel-specific trade marketing plans for key SKUs across modern trade, traditional trade, and horeca.Identify regional trends and consumer behavior to tailor trade...

  • Trade Marketing Professional

    6 days ago

    Muscat, Muscat, Oman beBee Careers Full time

    Role Description">">We are seeking a Trade Marketing Manager to join our team. The successful candidate will be responsible for developing and executing category strategies that drive business growth in the region.">">Key Responsibilities">">Develop local trade activities to enhance business performance, working closely with Marketing to localize central...

  • Senior Trade Marketing Specialist

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    Trade Marketing Manager is a strategic role that drives sales growth by developing and executing winning trade marketing strategies across channels and regions. This involves effective trade spend management to maximize return on investment.The ideal candidate will have a strong understanding of the FMCG industry, with experience in trade marketing and...

  • Market Data Analyst

    7 days ago

    Muscat, Muscat, Oman beBee Careers Full time

    Market Data AnalystWe are looking for an experienced Market Data Analyst to join our team. The successful candidate will be responsible for analyzing and presenting market data, including pricing trends, demand-supply dynamics, and regulatory changes, to provide actionable insights to stakeholders.Key responsibilities include:Maintaining subscriptions and...

  • Business Analyst

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    Business Analyst - Market IntelligenceThis is an exciting opportunity for a Business Analyst with a strong focus on market intelligence to join our organization. The successful candidate will be responsible for delivering fit-for-purpose market intelligence to enable strategic C&P decision making aligned with business needs and reflecting market...

  • Junior Marketing Analyst

    4 days ago

    Muscat, Muscat, Oman Canonical Full time

    Bring your data analytics and data mining skills to a unique team seeking to understand and shape the future of marketing technology. We are interested in technology adoption patterns, the respect of visitors' data, and the use of open source in marketing. We also seek marketing data analysts who are curious enough to embrace new technologies and are ready...

  • Wholesale Trade Agent

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    Trade Agent WantedWe are a leading trading organization involved in wholesale trade across the globe.We require dedicated individuals to work as agents, promoting and selling our products in their local markets.

  • General Trade Sales Strategist

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    Job OverviewOur team is looking for a seasoned professional to lead the General Trade Sales Development Manager role, focusing on developing and implementing strategies to drive sales growth in Oman.Key Accountabilities:Developing and leading the General Trade (Impulse, Wholesale, New Channels) strategy and development plans across Oman.Leading Go-To-Market...

  • Global Trade Sales Representative

    1 week ago

    Muscat, Muscat, Oman beBee Careers Full time

    Wholesale Trader Job OpportunityWe are a global trading company working with various commodities worldwide.We engage in wholesale trade and seek agents from diverse nationalities to market and sell products in their respective areas.Candidates will receive a percentage of their successful deals and have the potential for a wide income range while building a...

  • Oman Trade Sales Director

    7 days ago

    Muscat, Muscat, Oman beBee Careers Full time

    Job SummaryWe are seeking a highly motivated and experienced professional to lead our General Trade Sales Development strategy and development plans across Oman.Key Responsibilities:Developing and implementing go-to-market strategies to drive sales growth in the impulse, wholesale, and new channels segments.Owning the route-to-market plan for impulse,...