Brand Marketing Strategist

5 days ago

Muscat, Muscat, Oman beBeeMarketing Full time 40,000 - 50,000
Job Overview

We are seeking an experienced and dynamic professional to drive brand initiatives and marketing activations for a leading FMCG company in Oman.

Key Responsibilities:
  • Develop comprehensive marketing strategies and campaigns for corporate and consumer brands, incorporating ATL, BTL, and digital channels.
  • Lead media activities to enhance brand visibility and engagement, while managing market research initiatives to gain insights into consumer behavior and market trends.
  • Oversee packaging design and innovation processes in alignment with brand objectives, coordinate exhibitions, in-store samplings, and other activation events.
  • Handle PR activities, maintain relationships with media and external partners, and work closely with advertising agencies to ensure brand strategies and campaign alignment.
Requirements:
  • 7–10 years of marketing experience, preferably within FMCG brands in the Middle East.
  • Hands-on experience across ATL, BTL, digital marketing, market research, packaging, and activations.
  • Strong understanding of brand management, marketing campaigns, and consumer engagement.
  • Creative, result-oriented, and able to work in a fast-paced, dynamic environment.
  • Excellent coordination skills with agencies, vendors, and internal stakeholders.
  • Strong communication, interpersonal, and project management skills.
  • Passion for driving brand growth and executing innovative marketing strategies.

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