
Digital Marketing Strategist
3 days ago
Job Summary:
This role will be based remotely in the EMEA region.
- Be responsible for go-to-market planning and execution for Canonical's range of security and compliance products.
- Lead on content dissemination planning, campaign development, and planning for product launches.
- You will lead on the development of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
- Conceiving and executing customer base communications and marketing programs to upsell and cross-sell into our large base of customers.
- Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
- Work with other teams to plan events, webinars, and support paid and social media promotion.
- Create and publish content (online and print) in line with marketing plans to deliver on campaigns.
- Monitoring the competitive landscape to define product positioning that differentiates.
Responsibilities:
- Experience in a marketing function for enterprise IT products.
- Passion for the cybersecurity industry and cybersecurity marketing.
- Strong inter-personal management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Appetite to deliver strong results and innovation.
- Growth mindset - someone who is not afraid to think big and take on risk.
- Willingness to roll up their sleeves.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in a self-starter, fast-paced, and changing environment.
- Love for diverse work assignments and the opportunity to try new approaches.
What We Offer:
- Fully remote working environment - we've been working remotely since 2004
- Personal learning and development budget of 2000 USD per annum.
- Annual compensation review.
- Recognition rewards.
- Annual holiday leave.
- Employee Assistance Programme.
- Opportunity to travel to new locations to meet colleagues at sprints.
- Priority Pass for travel and travel upgrades for long haul company events.
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