Data-Driven Marketing Expertise Lead

7 days ago


Muscat, Muscat, Oman beBee Careers Full time
Senior Marketing Analytics Director

We are seeking a highly experienced Senior Marketing Analytics Director to lead our marketing analytics function. The ideal candidate will have a strong analytical mindset and a proven track record of managing projects that drive commercial success.

About the Role
  • Lead a team of data analysts, performance marketers, lifecycle marketers, and marketing automation specialists in driving commercial results through data and technology.
  • Design, implement, and operate Canonical's marketing technology stack, comprising dozens of martech applications.
  • Owning reporting and analytics throughout the customer lifecycle, from ABM, Multi-Touch Attribution, funnel performance, acquisition costs, and customer retention.
  • Developing and tracking OKRs and conversion rates across marketing and revenue funnels.
  • Optimising lead scoring, lead flow, and cadences to increase conversion rates across marketing and sales.
About You
  • An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or an exceptional alternative chosen path with an outstanding academic track record.
  • A strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics, coding/scripting languages, and databases.
  • Exceptional management experience, leading analytical, creative professionals to excellence.
Benefits
  • Fully remote working environment.
  • Personal learning and development budget of 2000 USD per annum.
  • Annual compensation review.
  • Recognition rewards.
  • Annual holiday leave.
  • Parental Leave.
  • Employee Assistance Programme.
  • Opportunity to travel to new locations to meet colleagues at sprints.
  • Priority Pass for travel and travel upgrades for long haul company events.
What We Offer

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure.



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