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1 week ago
We are seeking a seasoned Senior Manager to lead our growth engineering team. This highly skilled professional will be responsible for driving commercial success through data and technology.
The ideal candidate will have a strong analytical mindset, with experience in managing projects that drive revenue growth. They will possess expertise in advanced marketing analytics, coding/scripting languages, and databases.
- Key Responsibilities:
- Lead the growth engineering team, comprising data analysts, performance marketers, lifecycle marketers, and marketing automation specialists.
- Design, implement, and operate a leading edge martech stack, encompassing commercial applications and open source solutions.
- Own reporting and analytics throughout the customer lifecycle, from ABM to customer retention.
- Develop and track OKRs and conversion rates across marketing and revenue funnels.
- Optimise lead scoring, lead flow, and cadences to increase conversion rates.
- Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
- Drive Return On Ad Spend optimisation through attribution methodologies and advanced targeting.
- Ensure marketing data cleanliness and completeness through data governance policies and management practices.
- Champion an experimentation culture by supporting business processes, tooling, and expertise.
- Collaborate with teams across marketing and Canonical to build data solutions to Go To Market problems.
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