
Head of Brand Development
7 days ago
Job Description
This role requires expertise in driving business success through innovative and effective communication strategies.
Main Responsibilities:
- Developing Messaging: Manage the development of messaging and deliverables across various mediums, including web, print, and digital corporate communication and marketing materials.
- Collaboration with Marketing Units: Work with marketing and corporate communication units to develop communication plans, analyze results, and identify opportunities.
- Internal Campaign Management: Develop and manage internal campaigns that translate objectives into clear and motivating creative strategies.
- Brand Analysis: Analyze brand tracking, market trends, consumer needs, and competitor landscape to inform strategic decisions.
- Supervising Teams: Supervise graphic designers, copywriters, photographers/videographers in developing messaging and deliverables.
Requirements
- Experience: Ten years of relevant experience, with seven or more years as a creative director in an agency or corporate setting.
- Creative Vision: Strong creative vision with an eye on business objectives.
- Leadership: Proven ability to lead a team of diverse, talented creatives.
- Degree: Bachelor's degree (or equivalent) in marketing or business.
- Additional Skills: Experience as a copywriter, graphic designer, or in production; project management skills with a focus on creative direction.
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