
Brand Activation Leader
5 days ago
Position Summary:
The Brand Activation Leader will be responsible for developing and executing brand plans to support overall activity calendars.
Key Objectives:
- Design and deliver local trade activities to enhance business performance
- Collaborate with Marketing to ensure brand consistency across regions
Responsibilities:
- Work closely with General & Modern Trade managers to plan and evaluate trade marketing activities
- Analyze customer-specific sales data to inform business decisions
Requirements:
- University degree in Business administration or related field
- Proven experience in Trade Marketing within an FMCG environment
- Strong understanding of market trends and consumer behavior
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