
Consumer Insights Expert
4 hours ago
Job Summary
The Consumer Insights Expert will play a critical role in driving commercial improvement in customer lifecycle management. This individual will be responsible for developing predictive models, discovering insights, and identifying opportunities using big data, real-time campaigns, statistical, algorithmic, data mining, and visualization techniques.
Key Responsibilities:
- Support the development of CVM process, governance, and strategy.
- Drive commercial improvement in customer lifecycle management through data-driven insights.
- Increase revenue by understanding customer behavior and developing NBA/Propensity predictive models accordingly.
- Monitor and report on a weekly/monthly basis revenue generated from CVM activities.
- Develop new use cases to enhance customer experience.
- Manage churn prediction and Multi SIM models to reduce churn and manage inactive customers.
- Provide data-driven recommendations to reduce churn.
- Utilize Big Data and real-time capabilities to create business use cases that support CVM objectives.
- Translate data into an understandable format to present to higher management.
- Build advanced analytics using R, Python, and advanced analytics platforms like SAS and DTAIKU.
- Develop and fine-tune CVM models to create insights and predict customer behavior.
Requirements:
- 6+ years of telecom experience, with at least 4 years in the data science field.
- In-depth understanding of business drivers and consumer behavior in a telecom environment.
- Able to develop, fine-tune, and enhance all CVM models.
- In-depth understanding of big data, advanced analytics, DWH, and real-time analytics and campaign tools.
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